General Mills and Big Machine Label Group's star-studded roster of Country music artists are teaming up with Feeding America to Outnumber Hunger in a national initiative that helps fight hunger in local communities. Since 2011, Outnumber Hunger has helped Feeding America secure more than 25 MILLION meals for local food banks.
Did you know that 1 in 6 Americans struggles with hunger - even here in our very own community. With our friends at Big Machine and General Mills, it's easy to help: by buying brands you love, like Cheerios and Yoplait, you get access to a code that helps Feeding America secure 5 meals on behalf of your local food bank.
For more details, visit outnumberhunger.com and click on the "How To Help" section.
"Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds," said Tyler Hubbard, the Georgia half of Florida Georgia Line. "This year, we're proud to take an even bigger role in the fight against hunger and rally the nation to help those in need."
Florida Georgia Line and additional Big Machine Label Group artists will be featured on boxes for more than 90 popular General Mills' products, from Cheerios and Betty Crocker to Yoplait and Nature Valley. By entering a code from these specially marked boxes online, Americans can help Feeding America secure five meals on behalf of a local food bank based upon the ZIP code entered.
"Our artists are proud to raise their voices with General Mills and Feeding America to highlight the troubling hunger issues that so many Americans face day-to-day," said Scott Borchetta, president and CEO of Big Machine Label Group. "This powerful group of partners is using its collective voice to rally Americans and help the 49 million people across our country who struggle with hunger." For every code entered by Jan. 31, 2015 at outnumberhunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.